From Crisis to Confidence: Prepare Your Company for the Spotlight

In the chemical distribution industry, trust is everything. Customers, regulators, and the public rely on companies to handle products responsibly, safely, and transparently. But what happens when the unexpected occurs? An accident, a supply chain disruption, or even a tough question from the press? In those moments, it’s not just your operations under scrutiny, it’s your words.

That’s why media training isn’t optional, it’s essential.

Companies in the chemical supply chain operate in a sector that naturally attracts attention. A minor incident can quickly become headline news, and the way a company responds can shape its reputation for years. A confident and clear communications plan can help protect that reputation. A poor response, on the other hand, can do lasting damage.

Reporters are trained to move quickly and press for answers. Without preparation, even seasoned executives can stumble. Media training ensures your team knows how to frame key messages, avoid common pitfalls, and communicate with authority when the pressure is on.

To help you build this critical skillset, ASK Distribution Consulting is hosting a semi-private, half-day media training workshop with industry-leading expert Gerard Braud, CSP, Fellow IEC. This exclusive session takes place September 15, 2025, in Denver, CO, immediately before the ACD Northeast & Western Regions Meeting.

Participants will:

• Gain insight into what the media really wants and how to deliver it.
• Learn the secret to framing effective answers to tough questions.
• Practice ad-lib interviews and scripted responses.
• Test their skills in mock interviews alongside peers.

By attending, you’ll not only sharpen your communication skills but also have the chance to connect with industry peers, gain valuable insights, and participate in additional educational programming at the Northeast & Western Regions Meeting.

In today’s environment, a company’s reputation can be won or lost in a single interview. Don’t leave it to chance, invest in preparation that protects your business, your people, and your industry.

Seats are limited, reserve your spot today by visiting https://www.auditsafetyknow.com/knowledge/in-person-training/.